Project: To design a logo for an upcoming startup
Client: 'One Scribe'; A company which manages subscriptions, both physical and digital. A marketplace for discovering new/all subscription options, which go unnoticed
Target audiences: App, Initially India based and thereafter expansion into the US
Market competitors: Getfleek, Onescribe.me, Tracepe
Creative direction:
style and colour preference: Minimalist and non cluttered; blue and yellow
References: AirBnb, Tata binge, Redbus, Oyo, Facebook
Goal:
To design a logo which matches the company's mood, values and profile in a minimal yet catchy and clever manner
One design compatible for smaller and slightly larger versions
Mind mapping:
A subscription box - letters/forms
Digital - cursor, arrow, thumbs up
A scribe
Quill/pen in the shape of 1
Visualization:
Initial prototypes (rejects)
Final:
Icons:
Instagram:
Tools:
Figma, Illustrator
